Frequently Asked Questions
FAQs on Digital Marketing
Digital marketing involves marketing to people using Internet-connected electronic devices, namely computers, smartphones and tablets. Digital marketing is based on websites, search engines, social media, email and apps. The aim is to connect prospects and customers.
Sellfast’s Advertising Network (or Affiliate Network) falls within the sphere of digital marketing.
Almost certainly. Many Businesses and Companies still look upon Digital Marketing with scepticism. However, they are failing to appreciate that most consumers now turn to the internet first when wishing to make a purchase. Consumers are also using this media at all hours of the day.
Some Businesses are inclined to be very stop & start with their Digital Marketing, especially their Digital Advertising. The important element in all forms of Digital Marketing is to maintain a steady stream of content.
Websites that are not regularly updated and have very little new content added are unlikely to perform well. Additionally, it is unlikely to impress search engines (like Google) and therefore will struggle to hold its position in search engine rankings.
Websites should be viewed like a living being. To work well it requires feeding and cleaning and general love and attention.
Mobile phones (or Cell Phones) are the most used media devices in the world. When marketing to consumers it is safe to estimate that well over 50% of all potential purchasers will access your website using a smartphone. (When marketing to Businesses that percentage is usually lower.)
It is therefore vital that all marketing and marketing materials work equally as well on smart phones and tablets as they do on desk-top computers.
Many people think of Content being the written words that appear on websites. It is, actually, much wider than that and includes all forms of words and images that are used on websites, social media, emails and other form of electronic communication.
The description “Images” includes the use of pictures, video, flash, diagrams and other creatives.
The term “Content Marketing” refers to the creation and distribution of all such materials, whether educational, entertaining or informative for the purpose of generating brand awareness, traffic, leads and sales. However it does not explicitly promote your brand in the same way as an ad.
Email is stronger than ever. With many people it is more popular than social media as it is more private, more personal and more reliable.
Most people rely on email and check their inbox multiple times every day. Email is a great way to market goods and services but it can only be done, realistically, to people who have opted-in to receive such communications from you.
FAQs on Performance Advertising
Both of these expressions are all-encompassing terms that refers to online marketing, online advertising programmes and online campaigns where marketers and online publishers are paid when a specific action is completed. This can be a sale, a lead, an impression, a click etc. Payment is an agreed amount, often a percentage-based commission, or a profit-share or a revenue-share.
Unlike other forms of traditional advertising where fees are paid up front and do not depend upon the success of the advert, merchants (or online advertisers) in performance marketing only pay for agreed successful transactions.
Sellfast uses this model to work with businesses to promote their products to the end-user who, in the majority, is the consumer.
Performance Advertising is a combination of advertising and innovation that helps merchants (sellers) and affiliates (online publishers) grow their businesses in ever-changing ways. Campaigns are highly targeted to create win-win opportunities for both merchants and affiliates.
Unlike other forms of traditional advertising where fees are paid up front often on the basis of “space” and/or “location” and where the fee does not depend upon the success of the adverts, advertisers in performance marketing only pay for successful transactions.
Performance marketing has successfully reversed the traditional concerns over “advertising value”. And because it is IT-based, it allows for real-time measurement of ROI.
There is a far greater potential for businesses with Performance Advertising compared with traditional advertising and marketing services. Prior to the advent of the internet, Performance Advertising did not exist because is was not really feasible. But today, with ever greater quantities of advertising relocating from traditional print, radio and TV to the internet and social media (including You Tube), businesses have the opportunity to vastly increase their sales without the traditional up-front cost of advertising and marketing.
Additionally, a Performance Advertising campaign is likely to have greater longevity than a traditional advertising campaign. Once a successful sales funnel has been established and is successfully working, it should generate far greater sales and higher revenues over the longer term.
There is a whole variety of different types of businesses; advertisers, merchants, retailers, networks, publishers, affiliates, outsourced program managers, agencies, and solution providers. Companies range from small sole-proprietor businesses to publicly-quoted companies.
Advertisers effectively receive a tailor-made proposition for their adverts in terms of content, targeting and pricing.
Because Affiliates, who publish the Advertisers’ campaigns are on the front line of content creation, they make innovative use of the internet including mobile apps & social media. And, as they are very much into niche marketing, the whole product for the Advertiser becomes very targeted and is driven by the latest fashions and the latest technologies used by both the Advertising Network and the Publishers.
Performance Advertising is trackable and measurable down to a single click or even to the viewing of an advert (known as an “impression”). Advertisers can measure everything from the cost of acquisition to incremental data like the number of new customers or average order value.