What Makes Performance Advertising Unique?

With traditional forms of advertising, the Advertiser pays a fee up-front for advertising space irrespective of performance. That means hundreds to thousands of Pounds can be spent without ever seeing a single conversion.

But with Performance Advertising, Merchants only pay for successful transactions.

Sellfast is a Specialist Performance Digital Media Business

Performance Advertising (also known as Performance-based Advertising, or Performance Marketing), is a form of advertising in which the Advertiser pays only when there are agreed measurable results.

This type of online Advertising has becoming increasingly common with the spread of digital media (the internet) because it is possible to measure user actions resulting from any advertisement.

Performance Advertising has completely changed the way in which Businesses now promote & sell their Products & Services

When Consumers started to go Online, Businesses were bound to follow

But little did Business realise that online they would discover a revolutionary way of advertising:

  • Cheaper and vastly more affordable, especially for small businesses,
  • Much more cost-effective because there is no need to pay for advertising space or locations,
  • Financially, it is low-risk,
  • More Targeted because Ads are normally displayed by Publishers in subject-related areas, and 
  • Everything is measurable – sales, clicks, return on investment etc. Thanks to modern technology, all campaign metrics can be tracked and reported.

Performance Advertising has put the power back in the hands of the advertiser. They determine the action, they pay when that action has been completed, whether it’s a sale, a lead, or a click.

When paying only for results, even Small Businesses can afford to Break into the Consumer Jungle

Performance Advertising provides welcome Income for Publishers

This form of Advertising works because the internet has produced a plethora of internet entrepreneurs who have established web and social media sites and who, increasingly, make their living from their internet activity.

Many of them survive through their skill as marketeers.  With potential financial reward from Merchants, these online marketeers organically produce a cost-effective and targeted campaign that few major organisations could manage on their own.

Known as Affiliates or Publishers they are rewarded for each visitor or customer brought by their marketing efforts.

They form a vital element in the workings of Performance Advertising.  

Establish Goals for Your Performance Advertising Campaigns

Establishing Campaign Goals can be very helpful when establish your campaign and in ensuring that you are generating brand awareness and increasing sales.

Your campaign goals will also help determine where your ads will end up being shown by Publishers which is another vital factor towards success.

The most popular digital marketing goals to monitor are:

  • Website Traffic
  • Repeat Visits
  • Engagement
  • Lead Generation
  • Sales

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